![]() Basically, they ask the recipient to do something. Generally thought of as commercial, marketing emails include anything that promotes a business or nonprofit and asks the recipient to make a purchase, donate, or even read more. Marketing emails are traditionally sent to a group of individuals with the sole focus of enticing the reader to take action. While most people think that the only difference between marketing emails and transactional emails is the number of recipients, there’s more to it than that. ![]() What is a transactional email vs a marketing email? This practice of communicating well through email builds trust. In this way, transactional emails serve as a customer service tool, anticipating potential concerns your customers may have and answering those in a confident, reassuring way. They typically have a functional purpose, like confirming email subscriptions, shipping notifications, or updating customers about their orders. What is transactional email?Ī transactional email, also known as a triggered email, is a personalized email that is sent to an individual, in direct response to an online interaction initiated by the recipient. ![]() These personalized communications show your customers that you see them. While marketing emails are traditionally used to boost awareness of your brand and your products, transactional emails are more about nurturing established customer relations, improving customer service, and increasing trust in your business.Įmail marketing boasts a myriad of benefits - and transactional emails have unique benefits that you can’t get from traditional email marketing alone. Transactional email is an easy, hands-free way for you to build relations with your customers and increase brand loyalty. ![]()
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